1. Introduction:

This privacy policy describes how www.SuperiorEcoLighting.co.uk (also referred to as “we,” “us,” or “our”) collects, uses, and shares personal information through our website [Your Website URL] and our related services [e.g., email newsletters, social media, apps].

By using our website, you agree to the terms of this privacy policy.

2. Information We Collect:

Personal Information:

We may collect personal information that you directly provide to us, such as your name, email address, and contact information when you register an account, make a purchase, or subscribe to a newsletter.

Automatically Collected Information:

We may automatically collect certain information about your visit, such as your IP address, browser type, and pages visited using cookies and similar tracking technologies. This information helps us analyse user behaviour and improve our website.

Third-Party Information:

We may receive information about you from third parties, such as social media platforms or advertising networks, to help us tailor our marketing efforts or improve our website’s functionality.

3. How We Use Your Information:

To Provide and Improve Our Services:

We use your information to fulfil your requests, process transactions, personalize your experience, and improve our website’s features.

For Marketing and Communication:

We may use your information to send you promotional emails, updates, and newsletters, but you can opt-out of these communications at any time.

For Analytics and Research:

We may use aggregated and anonymized data for research and statistical purposes to understand user trends and improve our services.

To Protect Our Rights:

We may use your information to detect and prevent fraud, enforce our terms of service, and protect our website and users from harm.

4. How We Share Your Information:

Service Providers:

We may share your information with trusted service providers who help us deliver our services, such as payment processors, email marketing platforms, and analytics providers. These providers are obligated to protect your data and only use it for the purpose for which it was shared.

Legal Requirements:

We may disclose your information if required by law or to comply with legal processes, such as a subpoena or court order.

Business Transfers:

We may share your information in connection with a merger, acquisition, or sale of our business, in which case your information may become subject to the privacy practices of the acquiring entity.

5. Your Rights:

Access and Correction:

You have the right to access and correct any personal information we hold about you. You can do this by contacting us or, in some cases, through your account settings.

Deletion:

You can request the deletion of your personal information. Please note that some information may be retained for legitimate business purposes.

Opt-Out:

You can opt-out of receiving marketing communications or other unwanted information by following the instructions in the email or by contacting us.

6. Security:

We implement security measures to protect your information from unauthorized access, use, or disclosure. However, no website or online service can be completely secure.

7. Changes to This Privacy Policy:

We may update this privacy policy from time to time. We will post any changes on our website and will notify you of any material changes.

8. Contact Us:

If you have any questions or concerns about this privacy policy, please contact us at 01422 378318.